Handle addresses with no house number
A rural address, a landmark, or a new development without an assigned house number still geocodes correctly, just at a coarser precision than a full street address.
My Geocode blog (page 12)
Notes on geocoding, IP data, and building on the My Geocode API.
Older posts
What "enterprise-grade" usually means in this industry
Enterprise-grade often just means the real price and the real usage limits are hidden behind a private sales call instead of a public pricing page.
A checklist for running two providers side by side
Running two geocoding providers at once, even temporarily, requires a bit of deliberate structure. Here is a practical checklist for doing it well.
Measuring coverage with a fixed set of reference addresses
Coverage is not one number, it is the answer to thousands of individual questions: can this specific address be found. A fixed reference set is how you actually answer that at scale.
Geocode addresses in bulk from a CRM export
Export a customer list from your CRM and resolve every address to coordinates in one bulk request, instead of calling the API once per record.
Building a call center routing system by region
An insurance company's call center routed every inbound call to whichever agent was free, ignoring the fact that regional knowledge mattered more than raw availability.
Rate limits, explained in plain language
Rate limits on My Geocode are simpler than they sound: a free daily allowance per network and per key, then prepaid credit or Unlimited coverage.
Why account-level and network-level quotas should both exist
An account-level quota tracks who you are. A network-level quota tracks where your traffic actually comes from. A serious system needs both.
What relying on a single small provider teaches about vendor risk
Depending on one small provider for location data works fine until it does not. Here is what that risk actually looks like and how to reduce it.
Scheduling webinars that show the right time per attendee
A B2B software company kept sending webinar invitations in one fixed time zone, then fielding a wave of confused emails from attendees who showed up an hour late or early.
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