Verifying a business address for a directory listing
A local business directory kept publishing listings at addresses that turned out to be empty lots, until it started checking each submission before publishing it.
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Use cases (page 4)
Real problems solved with location data: fraud checks, delivery zones, store finders, local times and analytics.
Building a real estate search that ranks by commute distance
A property listing site let buyers filter by bedroom count and price for years, then added the one filter buyers actually asked for most: distance from work.
Auto-filling a checkout address from a partial entry
A checkout form used to make shoppers type a full street address by hand, until suggestions started appearing after the third or fourth letter.
Coordinating a remote team across time zones
A twelve-person team spread across four continents kept scheduling meetings that landed at midnight for someone, until it started tracking real time zones instead of rough offsets.
Building a weather app that starts from a visitor's location
A weather app wanted to show today's forecast the instant a page loaded, before a visitor had typed a single letter of their city name.
Estimating shipping cost from postal code alone
An online store needed a shipping estimate before checkout, working from nothing but the postal code a shopper had typed into a single field.
Pricing a subscription differently by region
A software company wanted to price the same subscription differently across markets without asking every visitor to declare their own country first.
Segmenting analytics by country without a tracking script
A publisher wanted country-level traffic data without adding another tracking script to its pages, so it resolved location from the server logs it already had.
Building a "find my nearest branch" tool for a bank
A regional bank replaced a static list of forty branch addresses with a tool that ranks them by distance from wherever a customer happens to be.
Scheduling social posts for every time zone at once
A media brand with followers across five continents stopped guessing when to post and started scheduling around when each audience segment was actually awake.
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